the challenge:
prospective students, especially those that are out of state, have misconceptions regarding west virginia university and the appalachian state itself.

the ask:
how can wvu empower prospective students to feel a sense of belonging at wvu? students want a sense of community and purpose.

the idea:
‘ready to unfold’. a campaign for wvu admissions, encouraging prospective students to write out their unique story at west virginia university. it’s ready for the taking, it’s ready to unfold.