the challenge: generation z has suffered exponentially due to overconsumption of social media platforms.

the ask: how can helpguide.org bring awareness to social media addiction? there are resources available to help overwhelmed consumers.

the idea: ‘the brainrot’. a campaign dedicated to address the idea that young consumers have suffered “brainrot” – the negative effect of online content on one’s mental health due to social media addiction.

featured in mirage magazine issue 11: CANCELLED